Review fatigue and analyst-quadrant theater.

Reviewers paid in gift cards, low-context blurbs, no proof of real deployment. Buyers tune them out and demand gen pipelines stall.

Glossy charts that lag the market by quarters and never explain what breaks at scale. Buyers need the trade-offs, not the rankings.

Aggregate intent does not tell sales which committee member is comparing your product to which competitor right now.

Peer voice lives on a single review page. It never reaches the campaign, the SDR cadence, or the ABM list, where shortlists are decided.