A worded ROI model for cyber pipeline.
No fake charts. The economics of practitioner proof are simple, and they compound across the funnel.
How the math works
Existing happy cyber customers × verified review activation
Activated reviews × 9.3 reviews per evaluation = consideration-moment share of voice
Share of voice on EDR / XDR / CNAPP / SASE comparison pages × in-market accounts
In-market accounts × intent signal = SDR-ready cyber pipeline
Same review asset × partner co-marketing × analyst RFI = recurring brand lift
9.3
Reviews per evaluation
Verified peer reviews CISOs read before committing.
#1
Most review-driven category
Cybersecurity outpaces every other B2B tech category in review-driven evaluations.
893k
Enterprise tech buyers
Active practitioners on PeerSpot comparing security stacks.